At the beginning of 2019 the manager of Pillar Bar asked if I’d like to help him refine the existing logo for the pubs kitchen as it was undergoing some changes, including its name being changed from Big Tasty’s to Tasty’s Kitchen.
The manager gave me the few reasons why he needed the help including long wait times and an unprofessional feeling. Which all helped in understanding what was needed.
I started the design that night and finished by the next day and created a complimentary style guide. In this style guide I had made an effort to reduce the redundant information but include as much valuable information as possible or solving problems they may encounter in future such as needing to rebuild the logo or fixing scale.
Upon completion of the refined logo the manager asked for assistance in creating a new more professional looking menu. The current menu was a plain white A4 sheet but the manager asked for a more professional look on a folded A4 sheet to utilize the 4 pages.
The Pillar Bar is generally quite dim in its decor and I wanted to make something to both suit the style and that might be easier to see in the dim light and making the less important information fade slightly enhancing the titles and pricing.